BEST BEDS: “The addition of the mattresses, headboards, and pillows has been a nice way of diversifying what we have. It’s a perfect fit for our business, and brings in our existing customers as well as new ones.” Debbie Schaeffer, President and CEO of Mrs. G TV • Appliances • Sleep Center, is pictured in the showroom, where 16 beds are on display.

Mrs. G • TV • Appliances has recently added a new level of comfort for its customers. The long-time Lawrenceville store at Baker’s Basin Road and Route One is now offering a sleep center, with several lines of Serta mattresses and pillows, as well as headboards.

“We carry Serta mattreses, the number one mattress brand in the country,” says Mrs. G President and CEO Debbie Schaeffer. “Our Serta mattresses have levels — tier 1, 2, and 3, so a great mattress can be within your price range.

“We have also set aside a special section for the mattresses away from the main activity of the store. We encourage customers to take 20 minutes and lie down to try out the different mattresses. It is very important to have a mattress that gives you the right support. Come in and try out a firm, plush, or super soft mattress.”

The Serta mattresses available at Mrs. G are i Comfort, Perfect Day i Series, Perfect Sleeper, and Smart Choice.

Memory Foam

“The Comfort model is currently the most popular,” reports Ms. Schaeffer. “It has memory foam and also a cooling gel to keep you cooler at night.”

This Cool Action™ Gel Memory Foam is designed to deliver superior pressure relief and more targeted support, while offering a cooler nights sleep. In addition, it is anti-microbial and dust mite-resistant.

The i Comfort line also includes a motorized adjustable model, allowing for raised head and foot positions. It can be comfortable for reading in bed or watching TV as well as sleeping. It is also helpful for people who need special back, neck and shoulder support or who may need a raised head position to prevent acid reflux.

The Perfect Day i Series technology combines the exclusive Cool Action™ Gel Memory Foam with the most advanced Duet™ Coil individually wrapped Coil Support System. This mattress also offers individual support for each sleep partner.

Serta has joined forces with the National Sleep Foundation (NSF) to introduce the all new Perfect Sleeper, the first official mattress of NSF. It is engineered with input from the NSF to help solve many of the most common causes of poor sleep.

In addition to mattresses, Mrs. G is carrying the Leggett & Platt line of headboards in contemporary and traditional styles. Available in wood and metal, they are in assorted colors. There is also a fun trundle bed, which is very popular with children. The pull out bed underneath can also be raised to the level of the top bed, creating a comfortable double bed for adults.

Cool Gel Pillow

“The head boards are very affordable at $199 and up,” says Ms. Schaeffer. “Our mattresses — twin, queen, and king — start at $559 for the Perfect Sleeper, including box spring.”

Pillows and sheets are also available, she adds. “You need a good pillow for support of the head and neck. It is important to have the right pillow, and also, it should be changed at least every two years. Among the styles we have is a cool gel pillow, offering cool comfort”

“We are partnering with the Center for Sleep Medicine at Capital Health to offer an event on May 16,” she continues. “Doctors from the Center will talk about the importance of sleep. Sleep is so necessary for your health, and so many people don’t get enough. You should sleep in a dark room, not use electronic devices before sleeping, and no alcohol two hours before going to bed.”

Mrs. G, of course, has been known for many years as the place to go for top quality refrigerators, washers and dryers, cooking appliances, including top-of-the-line outdoor grills and outdoor kitchens, dishwashers, and TVs, all at very reasonable prices.

“I really want people to realize that our prices are very competitive with the big box stores,” points out Ms. Schaeffer. “We buy collectively with 5000 independent stores from the largest buying group in the country with $14 billiion in buying power and that is how we offer excellent prices.”

Established in 1933 in Trenton by Beatrice and Abe Greenberg, the store originally focused on plumbing supplies. Over the years, it became known as Mrs. G, and evolved into a showcase for a diverse selection of fine quality brands with inviting displays and special areas for customers to browse.

Family Operation

Mrs. G continued as a family operation, when Debbie Schaeffer, the Greenbergs’ granddaughter, joined the business, and became president five years ago. While taking the business to further heights, Ms. Schaeffer emphasizes the philosophy that has always characterized Mrs. G: “taking care of the customer, having a good selection of brands in the showroom, and continuing the long tradition of supporting the community and local charities.”

The showroom has also become a popular venue for community and professional events, hosted both by Mrs. G and various other local organizations and businesses. Ms. Schaeffer and Mrs. G have received many honors and awards, including Princeton Regional Champer of Commerce Innovator of the Year Award 2011, Legacy Award for Women in Consumer Electronics 2010, Princeton YWCA Tribute to Women Award 2010, and Mercer Regional Chamber of Commerce Outstanding Small Business Award 2009, and the New Jersey Retail Merchants Association (NJRMA) 2012 Retailer of the Year.

“We believe it is very important to give back to the community and be part of the community,” explains Ms. Schaeffer. “This has always been important at Mrs. G. Also, one of the things I enjoy most is the interaction with our customers. We have so many regulars, and I love it when I can help them find the right product for their needs. And if there is ever a problem, we get them service, and work to make it happen for them. This is so important to us.”

Ms. Schaeffer has also worked hard to provide Mrs. G with the most-up-to-date and professional website available. “This is so necessary today. We realize how important it is to have a really strong social media presentation. A website is powerful. You want it to have impact and be easy to access. We update it all the time.”

Easy access is key — to the website, just as it is within Mrs. G’s 20,000 square feet of showroom The availability of so many choices under one roof is a boon to busy shoppers. As Ms. Schaeffer says, “We are a one-stop appliance, TV, and Serta mattress super store. With our large inventory, you can easily make the best selection.”

And in addition, get a good night’s sleep!

Mrs. G is open Monday through Friday 9 a.m. to 8 p.m., Saturday 9 to 6, Sunday 11 to 5.

(609) 882-1444. Website: www.mrsgs.com.