Pure Barre, the popular workout franchise, has signed a lease to open a studio at 31 Hulfish Street on Palmer Square. The studio, which will open in late February, is located above Mediterra restaurant.

Owner Jacqui Arce-Quinton was already a Pure Barre fan when she and her husband decided to move to Princeton and open the studio. “Not only did we choose Palmer Square because it’s in the heart of town, but we decided to live here, too,” she said. “Princeton has been very welcoming and I’m so excited to share my passion for Pure Barre with the local area.”

Since it began franchising in 2009, Pure Barre has spread to over 300 studios across the United States. Using small isometric movements, it is a 55-minute workout that lifts the seat, tones thighs, abs, arms, and burns fat. The technique works each muscle group to fatigue, then stretches them back out to create long, lean physiques without bulk. It is low-impact, making it safe for clients of all ages and fitness levels.

A pre-opening special of five weeks unlimited classes for $100 is being offered. The studio will also carry a line of activewear. To sign up for classes, visit www.purebarre.com/nj-princeton.