OPEN AIR SETTING:“It is very important to me that my clients feel comfortable and safe, and I was trying to think of ways to offer other opportunities for them during this time of the virus. Creating an open air massage room seemed like a good idea. People are enjoying outdoor dining; I knew they would enjoy outdoor massages too, especially in a beautiful park-like setting.” Ellen Kogan, owner of Tranquility Den Massage in the Princeton Shopping Center, is shown outside the spa. (Photo by Charles R. Plohn)

By Jean Stratton

Ellen Kogan saw a need, and filled it with a creative solution. Owner of Tranquility Den Massage in the Princeton Shopping Center, she wanted to assure clients of a safe and sound environment, where they could relax and rejuvenate.

After being closed since March due to the state regulations surrounding COVID-19, Tranquility Den Massage re-opened the end of June.

“In difficult times like these, business owners need to pivot and adapt to the current conditions,” she explains. “When some clients indicated they might not be comfortable indoors, it gave me the idea of adding an outdoor setting.”

Massage therapy is now more important than ever, she believes. It can calm the mind and soothe the soul as well as alleviate troublesome physical conditions.

Outdoor Location

“Today, massage has become a necessity, not a luxury. It is definitely a stress reliever. People are anxious and depressed during the virus. They are worried about paying the rent, is it safe for the kids to go to school, is it safe to be with other people? So many questions and so much uncertainty, so much that is unknown. Stress has a negative impact on the body and the immune system. People need to get back to self-care.”

In such a challenging environment, Kogan decided to expand the massage services outdoors in addition to retaining the indoor services.

As she describes it, “The new open air room is completely private; no one can see inside. Clients are enjoying being outside because it’s like being in nature. They can hear the birds, enjoy the nice summer breeze, and we also include soft, soothing background music.”

The same services are offered outdoors and indoors, and clients are opting for both settings. Many types of massage treatments are available. The traditional full body Swedish massage, Deep Tissue massage, and Therapeutic massage continue to be the most popular, but as Kogan points out, “Our clients also love the Pre-Natal massage for expectant mothers, CBD relief massage for pain relief, and the Aromatouch massage for boosting the immune system.”

In addition, one of the ways Tranquility Den is set apart is by its focus on the Den Massage. “This is our house specialty,” explains Kogan. “This massage doesn’t require disrobing; just wear loose, comfortable clothing. Your session starts with a soothing neck, shoulder, and back massage as you enjoy a foot soak in a therapeutic blend of Chinese herbs.

“Then, you lie back in a big, plush recliner, and enjoy a wonderful lower leg and foot massage. This is an hour of pure relaxation and comfort. And now we offer this outdoors, too.”

All The Senses

The Tranquility Den massage experience is special in many ways, she adds, including its focus on the senses. “A massage here is a treat for all the senses. We awaken and engage the senses, and create a nurturing environment that makes people feel happy, and safe. From the moment you first come in to the time you leave, we focus all our attention on providing you with tranquility for your mind, body, and soul. A massage can heal emotionally too.”

Kogan’s experience as an interior designer and her extensive travels have given an added dimension to her role as spa owner. “As a designer, I pay close attention to detail, and I have a high standard for what a great experience should be, and what a beautiful, relaxing atmosphere entails. Our priority is to provide people with a memorable experience from beginning to end. Our ambiance is one-of-a-kind. For example, every piece of furniture is handpicked. and we have special antique pieces in the waiting area.”

Clients are men and women and all ages, she reports. Sessions are  50 minutes, 80 minutes, or two hours, and during the time of the virus, extra safety precautions have been established.

“We have specific protocols regarding safety, including required masks, spacing distances, handwashing, temperature-taking, etc. We only have two clients in an area at a time, and they are safely distanced. The only time we allow more is with our ‘Mini Spa Party.’ Up to four people can come to have a massage together, while sitting in separate massage recliners that are spaced more than six feet apart. It can be a fun birthday gathering or other special event. If they want to include food, they can eat and drink outside in the courtyard on one of the many picnic tables, but not inside.”

Before arrival, every client fills out a COVID-19 questionnaire, she adds. It is a complete evaluation, covering their travels, any symptoms, or association with people who have tested positive for the virus.

Safer Environment

“We have always emphasized cleanliness, and now it is uppermost,” explains Kogan. “We disinfect all surfaces, including every single door knob after anyone has touched it, and in-between.

“When clients arrive, we take their temperature, and they immediately wash their hands. Masks are always required. Our therapists all wear masks, and wash their hands thoroughly. If clients request it, the therapists will wear Latex gloves. We have also installed HEPA air filters with UV light to ensure an even safer environment.”

Kogan is extremely happy to be open, and reports that many clients have returned after the forced separation. “We had established relationships with many clients since we originally opened in 2018, and many have become friends. I am so glad to be with them again. I enjoy the interaction, and I love hearing their stories, knowing about their families, and their life.

“And now they often text questions to me, and I am glad to help with that. We also get calls every day from people wanting to know if we are open. We have really developed a wonderful reputation. Please Google us at Tranquility Den Massage and see our great reviews!”

Now that the doors are open again, Kogan looks forward to expanding the services. “We are launching new services relating to healing, including a detox wrap and a hydrating wrap; also, lymphatic drainage, which can be very helpful post-surgery, and new cellulite reduction treatments.

“In addition to our various massages, we currently offer Reiki, and sound healing treatment, both of which help relieve stress.”

Small Businesses

Costs for services start at $88 for a 50-minute session, and membership programs are also available offering savings.

Kogan is very encouraged that so many clients are returning, but explains, “It is very important now for everyone to support local small businesses. We are counting on you!”

In this time of heightened stress in our country and world, and with added pressure on overworked minds and bodies, the value of the healing power of a gentle touch has never been greater.

Ellen Kogan is working hard to provide clients with just such an experience. “We always try to go above and beyond for our clients. We always try to help them feel better physically and emotionally. One of the most important benefits of a massage is that it helps to relieve stress.

“We live in a world that is too stressful. Now, our clients can come to a place where there is no phone ringing, no text messages, the lighting is dim, there is a nice fragrance, and we can help make their day a little better. I want them to be comfortable, relaxed, and safe. I want them to feel I am holding their hand — at least virtually! And I want them to know I am here for them.”

Tranquility Den Massage is currently open Tuesday through Saturday 10 a.m. to 6 p.m. by appointment only. Additional hours can be accommodated. (609) 285-5147. Website: www.tranquilitydenmassage.com.