To the Editor:

So many of you continue to generously support your favorite nonprofits as they navigate unprecedented challenges. You continue to help feed our neighbors, support childcare services, and fund many other important causes, including the arts and the environment. Thank you.

As we approach the season of giving, and you think about supporting the charitable organizations that mean so much to you, my organization, the Princeton Area Community Foundation wants to provide you with the expert giving guidance that we have already offered to so many of our Donor Advised Fundholders:

For COVID relief in particular, support organizations that serve vulnerable populations that were disproportionately affected by the pandemic, including low-income families, seniors, and people of color.

Support existing funds that pool gifts for great impact and quickly distribute grants, such as our COVID-19 Relief and Recovery Fund and our New Jersey Arts and Culture Recovery Fund. Learn more at www.pacf.org.

Give unrestricted support because that allows nonprofits to cover their most urgent expenses, enabling them to pivot quickly when needs change.

Continue to support your favorite charities. Many nonprofits are struggling economically because of the pandemic. From food pantries and social service agencies to arts and environmental organizations, these nonprofits continue to do work that makes our communities stronger.

Plan for the long-term, ensuring support for future needs. While the pandemic has brought about many immediate needs, also consider your mid- and long-term giving goals. Find your personal balance between short- and longer-term philanthropy.

As the cases of COVID-19 continue to increase in our region, many more of our neighbors need your support, putting a strain on local nonprofits as they struggle to provide the help that is so desperately needed. We believe that thriving philanthropy leads to thriving communities. This holiday season, please consider making a gift to one of the many charitable organizations or pooled funds working to help make sure our region thrives.

Jeffrey M. Vega
President and CEO, Princeton Area Community Foundation