“CREAM OF THE CROP”: High quality cannabis is available at Pure Blossom, the new cannabis dispensary in Pennington. “We strive to have the best products and keep up very high standards and a comfortable and educational space for everyone,” says COO Jordan Bruseloff. ”We choose our products very carefully, and It is very important to educate our customers about the many benefits of cannabis.”

By Jean Stratton

You can now experience the unique Pure Blossom atmosphere in Pennington. This cannabis dispensary at 2554 Pennington Road offers a wide range of cannabis products and accessories.

“We believe in the transformative power of this beautiful, complex plant to enhance your physical, mental, and emotional well-being. Consider us your guide through the complexities,” announces the Pure Blossom mission statement.

“We see cannabis as part of a larger ecosystem of enlightened paths to wellness so at Pure Blossom, you will also find things like sustainable beauty products, groundbreaking skincare, innovative adaptogens, and nootropics.”

“We transcend the typical dispensary experience through personal guidance and contextualizing cannabis in a way that makes sense for your life,” it continues. “We aim to end the stigma around the plant for good by showing you how it can be a tool for a life lived better. We want to see you move beyond curiosity to achieve a level of comfort, ease, and enjoyment.”

Personal Guidance

Personal guidance is indeed an important part of the Pure Blossom approach, points out Chief Operating Officer Jordan Bruseloff. “We are a women-owned and operated business, and our staff is here to help you find the right product for you. We have put together a 13-member team that believes strongly in the benefits of cannabis. We are here to guide you through a cannabis experience that helps you to understand its overall beneficial value.”

The Pure Blossom experience starts with an inviting atmosphere that welcomes visitors to the dispensary. Light and roomy, the setting offers an array of products attractively and conveniently displayed.

The staff members are friendly and knowledgeable, and very willing to answer questions and help with advice. And now that cannabis is legal in New Jersey, customers unfamiliar with it do have questions, says Bruseloff, who has been involved in the field since 2020.

“I started with the Garden State Dispensary in Woodbridge, which is a medical dispensary, helping patients who need pain relief or who have other health or medical conditions. I was trained by a pharmacist, and this was an excellent learning experience. Cannabis can help people in so many ways. It can relieve anxiety, insomnia, and other problems, as well as providing pain relief.”

Customer Preference

The range of products at Pure Blossom includes those to promote health and well-being as well as those for recreational use. There are various categories for these items, as Bruseloff explains.

“We offer sophisticated smokeware and carefully curated cannabis accessories. Also, whole cannabis flower and pre-rolls (pre-rolled joints). Cartridges, found under the vaporizer category, are filled with extracted cannabis oil. Combined with batteries, consuming a cartridge would be known as ‘vaping.’ Also available are edibles, topicals (lotions and balms), and tinctures, which are made for sublingual consumption, and come with a dropper.”

Choices are very individual according to customer preference and purpose, and edibles are popular with customers now. As Bruseloff points out, “We primarily carry gummies, but as the New Jersey industry continues to expand, we are seeing a wider selection of edible products. We recently got a new brand which carries both milk and dark chocolate.”

Mood Enhancer

As Bruseloff further emphasizes, educating the customers is a priority, and there is a great deal to learn about cannabis products. For instance, she says, “For pain relief, insomnia relief, anxiety, and dexterity issues, we carry a wide range of products that customers are able to choose from. but cannabis as a whole is very individualized.

“As an example, a minor cannabinoid such as CBG can be found in cannabis flower, cartridges, and edibles. This may help with anxiety, pain relief, and as a mood enhancer, while simultaneously causing psychoactive (or ‘high’) effects. However, someone looking for no psychoactive effects may be more inclined to choose a pain relief lotion or balm.”

Bruseloff also says that when customers seek advice, she starts by asking what their purpose is — pain relief, general well-being, recreation and social? She adds that a person’s reaction to the use of the product can vary. “If they are just starting, we always begin with a lower amount. You have to see how each individual will react.”

Customers must be 21 years old, and adults of all ages are coming in, she reports. “A typical customer is 45, and we have many repeats already. They are coming from the area, including Pennington, Princeton, and also Bucks Country, Pa.

“The local customers are especially enthusiastic,” she adds. “They really like our Discount Day, when we offer 20 percent off for different groups. For example, Mindful Monday for students, Teacher Tuesday, and Warrior Wednesday with discounts for the military, veterans, and police officers. We wanted to reach out to the community in this way, and it is a big success.”

Abundant Opportunities

In addition to the cannabis products themselves, there is a selection of cannabis accessories, as well as non-cannabis wellness and body care products. Also, an assortment of T-shirts, sweatshirts, and hats is available.

Prices cover a wide spectrum, with $25 a typical starting point, says Bruseloff, adding that all the products are competitively priced.

Overall, a visit to Pure Blossom offers an abundance of opportunities to explore the world of cannabis.

“We are looking forward to having seminars and workshops about cannabis to continue to educate people,” adds Bruseloff, “and we also plan to partner with local businesses for different events.”
A grand opening will be held on Thursday, April 18 throughout the day, with a food truck and music on site. “This will be a fun event, and we hope everyone will come.”

Bruseloff is proud that Pure Blossom is becoming a destination stop and that she has the opportunity to help people explore the benefits of cannabis.

“I love to be here. I look forward to coming every day, and I love to work with our staff and meet all the customers. Helping them to learn more is my great pleasure. Come visit us. We are here to stay!”

Pure Blossom is open daily from 10 a.m. to 8 p.m. For further information, call (609) 928-3644. Visit the website at pureblossom.com.