FASHION FORWARD: NIC+ZOE, the women’s boutique on Palmer Square, offers up-to-date, fun, and comfortable fashion, explains Cynthia Saffi, director of marketing. “Our clothing is made to flatter the female form. It moves with you, and it can take you from one activity to the next, from day to night.” Shown from left are store manager Sara Brosious, Cynthia Saffi, and assistant manager Jacque Keck.
By Jean Stratton
Fashion is fun at NIC+ZOE, the women’s shop at 73 Palmer Square West. Opened in November, it is one of eight stores owned by Dorian Lightbown, creative officer and designer.
Headquartered in Massachussetts, the first store was opened in 2015, after Lightbown saw a need to update and creatively coordinate women’s wardrobes. Previously, she had established a thriving online operation. Her idea was so successful that plans to launch more stores, which are named for Nicholas and Zoe, Lightbown’s children, quickly materialized. more